The key priority while creating logo for Prague Foundation Programme was to develop a serious trustworthy image of European-scale educational center with stable reputation and traditional values. Orienting at the world’s leading education brands’ visual stylistics we stopped our choice on classic shapes and simple color solution.
PFP is a center with training programs for admission of foreign students in higher education institutions of the Czech Republic. We developed a website for PFP remembering the fact that this is educational services sphere, where the important role plays a good reputation and discreet, carefully adjusted image with the ability to inspire confidence and sense of security. We have tried to make the website as informative as possible and opened to dialogue with users, based on a clear logical structure of the interface and integrated forms of the quick application submission.